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CreatorsDNA
Map your taste DNA

The application

Find out what your taste actually connects to

Twelve steps. Four ask you something; eight show you what came back and how it was produced. No account, nothing stored, and no result you cannot trace to an input you gave.

Live Qloo dataThis deployment has a QLOO_API_KEY, so search and analysis call the Qloo Insights API. Provenance is labelled per value, and anything CreatorsDNA derived itself is marked as derived.
Analysis progress0 of 12
  1. WelcomeIn progress
  2. Tell us about your workNot started
  3. Review what we foundNot started
  4. Add optional contextOptionalNot started
  5. AnalyzeNot started
  6. Taste DNANot started
  7. Unexpected affinitiesNot started
  8. Untapped connectionsNot started
  9. Brands you overlap withNot started
  10. Brand detailNot started
  11. PitchNot started
  12. Media kitNot started

Describe your work, then check what we heard

Write about what you make and who you are close to culturally. We look each name up in the catalogue and show you what came back. Nothing becomes a signal until you confirm it.

You’ll get: your Taste DNA, affinities you did not declare, connections you have not made content in, the brands whose taste overlaps yours, a draft pitch and a printable media kit.

  • No accountNothing is stored or emailed. The draft lives in this tab and dies with it.
  • No guessingWe suggest phrases, the catalogue decides what matched, you decide which match you meant. An unconfirmed phrase stays context and contributes no number.
  • Nothing thrown awayA phrase the catalogue has not heard of stays visible, labelled unmatched, and is listed back to you in the results.
  • No invented numbersA value that could not be evidenced is omitted, and the omission is shown. A chart with nothing to plot says so.
  • Skippable contextAudience and coverage are optional. Decline them and those dimensions are dropped, the rest re-weighted, and the results say so.
CreatorsDNA